AL-FARDAN Jewellery at Art Abu Dhabi 2024 | Under EG Production

Role

Creative Direction

TIMELINE

2024

Client

AL-Fardan Jewellery

DELIVERABLES

Creative Concept
Design Development
3D Visualisations
Drawings

As part of EG Production, I worked on a bespoke creative design concept for Al Fardan — one of the most renowned and historic Arabian jewelry houses — presented within the 2024 edition of Art Abu Dhabi. Known for its legacy of craftsmanship and exceptional pearl collections, Al Fardan’s presence was reimagined through a contemporary artistic lens. The concept highlighted the brand’s elegance and heritage while integrating it seamlessly into the visual and cultural narrative of one of the region’s most prestigious art events.

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