AL-FARDAN Jewellery at Art Abu Dhabi 2024

Role

Creative Direction

TIMELINE

2024

Client

AL-Fardan Jewellery

DELIVERABLES

Creative Concept
Design Development
3D Visualisations
Drawings

Art & Business Collaboration For the 2024 edition of Art Abu Dhabi, we developed a bespoke creative design concept for a pop-up presentation by Al Fardan — one of the most renowned and historic Arabian jewelry houses. Known for its legacy of craftsmanship and exceptional pearl collections, Al Fardan’s presence was reimagined within the context of contemporary art. Our concept highlighted the brand’s elegance and heritage while seamlessly integrating it into the visual and cultural narrative of the region’s most prestigious art event.

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We journeyed to the depths of the sea to uncover the perfect pearl — the essence of Al Fardan Jewellery

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Some early thoughts and sketches from our creative process…

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