Brand Strategy from Naming to Branding

Role

Brand Manager
Creative Director

TIMELINE

2021

Client

CRAB & Co.

DELIVERABLES

Brand Development
Brand Strategy
Logo Design
Creative Concept
Restaurant launch

We developed the creative concept for a cozy restaurant and bar specializing in unique crab-based dishes. Our work included building the brand strategy, creating the naming, and designing the visual identity. Inspired by the idea of a signature red beverage, we shaped a bold and memorable concept that brought the brand to life.

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