Cats Make Sense!

As Creative Director and Brand Manager, I led the full launch of a new cat food brand — shaping everything from the core creative concept to the final identity. My work included brand strategy, naming, logo development, and visual identity, as well as planning special events and overseeing the product launch. The result was a playful yet trustworthy brand image that speaks to both pet owners and their furry companions. Through design, storytelling, and thoughtful activation, the brand came to life not just as a product, but as an experience.