Cats Make Sense!

Role

Creative Director
Brand Manager

TIMELINE

2023

Client

PETFOOD, Germany

DELIVERABLES

Brand Development
Naming & Identity
Creative Concept
Marketing Strategy

We worked on the full launch of a new cat food brand — shaping everything from the creative concept to the final identity. Our role included brand strategy, naming, logo design, and visual identity, as well as planning special events and the product launch itself. The result was a playful yet trustworthy brand image that speaks to both pet owners and their furry companions. Through design, storytelling, and activation, the brand came to life not just as a product, but as an experience.

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It was the winner, and the company came to life! 🎉 But hey, we couldn’t resist showing you our own twist on it too… different vibe, same love for creativity! ✨

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