The 2023 conference centered on the theme "Scale," delving into how scale influences design across fields such as architecture, fashion, and product design.
Participants explored both quantitative and qualitative dimensions of scale — examining its influence from macro to micro levels and how it shapes relationships between design elements.
We were tasked with creating a meaningful event experience centered around the theme of Scale, bringing together all elements of the forum into one cohesive and iconic space within the Ithra Cultural Center.
We carefully designed each zone to form a smooth and logical journey for guests, including:
A welcome area for media and journalists
The Tanween Mega Challenge zone for designers and architects
Multiple exhibition and installation spaces, moving from micro to macro perspectives
Workshop and panel areas for hands-on learning and dialogue
A central stage for keynote talks and performances
Technical areas and restful coffee points to support the overall experience
