Corporate Balance Culture

Role

Brand Management
Creative Director
Production Management

TIMELINE

2021

Client

McKinsey

DELIVERABLES

Brand Management
Creative Concept
Product Design
Production Management

We had a goal to create meaningful presents for employees of a major company — people who had spent much of their lives working in the office. The gifts needed to reflect the company’s culture and identity, while showing deep care and appreciation. That’s how this idea was born: a symbolic balance between work and life, realized through a real balance board. Alongside it, we designed a cozy blanket with thoughtful reminders of how and where it can be used — small details that carry warmth and care. The result was a concept and design brought to life, received with genuine happiness and appreciation.

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